One thing that is always as important as marketing itself, which is self-professional photograph. Having it means to be professional in "selling ourselves" literally. Look at the usability of a professional photograph and how it will amaze you in further expanding your marketing process. You will be lucky if you are a photogenic type of person or you just happened to be skilled in photography, you will find that it is easy to produce a professional-looking self photograph, as well as utilizing photography-based software to enhance and manage the quality of professionalism.
If you are not willing to spend for a professional photograph, then you can try to take the shots with a camera if you happen to have one. Professional photographers are hired because they can continually produce usable photographs, not to mention they must have also acquired additional skills in editing and manipulation of photographs to suit anyone's taste of style. A good photographer should be able to provide you with just the look you want, no matter what it is. Look at the example of a professional photograph on the left that I have just took by hiring a photographer to do it for me. This is a kind of one-point-shadow photograph with only one direct light source, in which this style is often used for novel's author section.
So with all the talk about achieving a professional-looking photograph, how does one define a photograph to be "professional-looking"? A professional photograph does not have to yield a "corporate" look to be professional. These following ten tips from Fix this Photo can help beginners and professionals alike create lighting that accentuates their subject and creates the intended emotion in the viewer. To find out more about these tricks, just go to the link here.
1. Choosing the right type of light bulbs for the lighting effect.
2. Angles to choose for the light sources to emit.
3. Creating a neutral backdrop (contrast between background and subject of the photograph).
4. Clutter-free photograph.
5. Light triangulation.
6. Discretion in determining amount of shadows in relation to desired effect.
7. Preventing glare and shadowing with diffuser lights (or its equivalent).
8. Choose carefully the time of the day in relation to shooting with natural lighting.
9. Direction of shoot and its interference with direct light.
10. Keep practicing!
Often, the difference between a professional photograph and an amateur one is in the lighting. If you haven’t got a professional photograph for the type of work - again, get a friend with a good digital camera to take a picture of you against a white wall. Import this into any photo-editing software and you can improve the quality to almost professional. Your choice of lighting type and placement can create drama, create beauty, and bring out the features of your subject, but only if you understand how to choose and arrange lights in an effective manner. Remember, though, that the setting for the photo-shoot is extremely important; it should not take the emphasis away from you but, at the same time, it should not be dull or boring.